Fast Casual Burrito Chain Announces New Partnership to Advance 2019 Media Strategy
February 01, 2019 // Franchising.com // CORALVILLE, Iowa – Pancheros Mexican Grill, the fast-casual Mexican chain known for its fresh-pressed tortillas, perfectly mixed burritos, and fan favorite queso, has announced that it has hired Supply, out of Boulder, Colorado, to be its media agency of record after an agency review in late 2018.
As Pancheros’ media agency, Supply will lead the strategic planning of its innovative media campaigns and will oversee implementation of the brand’s paid advertising strategy across television, radio, print, social and digital channels.
“As Pancheros continues to find new and innovative ways to reach our customer base and fuel our growth, we believe that having strong partners such as Supply is a critical piece of the puzzle,” said Ryan Murrin, vice president of marketing at Pancheros. “We’re excited to partner with the talented team at Supply and look forward to growing sales together through smart media strategies and integrated marketing plans.”
Based in Boulder, Colorado, Supply is a leading media agency that specializes in using advertising technology, marketing services, and advanced analytics to create innovative media buying and advertising strategies for its clients based on customer interaction. Dedicated to planning, placing, optimizing and monitoring paid media, Supply’s clientele impressive background spans the retail, restaurant and franchise industries, suiting it as the top contender among the 14 media agencies reviewed by Pancheros.
“We are thrilled to have the chance to partner with an iconic brand like Pancheros,” said Matt Nisbet, CEO of Supply. “Using our data-driven approach, we can’t wait to execute a robust media strategy tailored to their markets and restaurant brand that drives higher sales and increased audience engagement with both new and existing customer bases.”
With its new partnership with Supply in place, Pancheros will continue on its pursuit to deliver the perfect burrito experience, which dates back to 1992 when founder Rodney Anderson opened the doors to his first restaurant in downtown Iowa City, Iowa. Since then, the brand has grown into 13 states with nearly 70 locations and counting.
For more information about Pancheros and its menu, visit https://www.pancheros.com.
For more information about Supply, visit https://supp.ly.
The beginning of Pancheros dates back to 1992 when Rodney Anderson opened the brand’s first restaurant in Iowa City, Iowa. Originally modeled after the Chicago taquerias that Anderson had visited often with his friends during his teenage years, the brand’s pursuit of constructing a better built burrito launched Pancheros into an evolution based on simplicity and fresh-pressed tortillas.
Since it’s humble beginnings, Pancheros has earned a loyal following for redefining the standards of modern burritos by using fresh-pressed tortillas and perfectly-mixed ingredients with the help of BOB the Tool, a unique plastic spatula used to carefully mix ingredients together to create the perfect taste in every bite.
Amid its popularity, the brand has successfully grown from its roots and today a robust franchising program has led to approximately 70 locations across 13 states.
For information about the company, visit https://www.pancheros.com/menu. To learn about franchising opportunities with Pancheros, visit https://franchise.pancheros.com/.
Supply is a leading media technology company that delivers results by activating customer data through advertising technology, marketing services, and advanced analytics across all consumer touch points to drive sales and maximize ROI.
The company philosophy was cultivated early on from a challenger ethos:
The belief that it is always possible to find a better path for our clients.
Supply brings innovative ideas, unparalleled collaboration and unbeatable marketplace access to its clients to help them to reach new markets, unlock new revenue lines, and differentiate themselves through data driven innovation.
With a connection planning focus and 360° view of the market, Supply designs media-neutral consumer experiences spanning Digital, TV, Print, Mobile, Radio, OOH and all forms of video that drive real business results for clients.
To learn more about Supply, visit https://supp.ly.
All Points PR
Public Relations Account Lead